ETHSUN AI Application Programme, Commercial Development & Revenue Growth
Artificial Intelligence for Growth and Customer Intelligence
A 2-day AI Sprint designed for commercial and marketing leaders who want to integrate artificial intelligence into their development strategy, customer relationships and revenue generation.
Programme Overview
This 2-day AI Sprint is designed for commercial and marketing leaders who want to integrate artificial intelligence into their development strategy, customer relationships and revenue generation. Participants will learn to leverage AI to enhance prospecting, qualify opportunities, personalise marketing campaigns, optimise pricing and anticipate customer behaviours. Through live demonstrations, international case studies and immediately applicable tools, this programme helps participants identify the highest-value AI use cases to strengthen competitiveness, customer loyalty and sustainable revenue growth.
Format & Cohorts
Upcoming sessions
Open enrolment, register at any time
Each participant leaves with a concrete, organisation-specific AI Revenue Optimisation Strategy, a practical AI action plan ready for immediate implementation.
Curriculum
01AI for Commercial Development
- Intelligent lead generation and prospect qualification
- Predictive scoring of commercial opportunities
- AI-assisted prospecting and sales negotiation
- AI-powered sales pipeline optimisation
02AI for Marketing & Customer Experience
- Personalising marketing campaigns at scale
- Intelligent customer and market segmentation
- Marketing automation and campaign orchestration
- Customer behaviour and journey analytics
03AI for Revenue Growth
- AI-assisted sales forecasting and pipeline management
- Pricing optimisation and dynamic tarification
- Customer Lifetime Value (CLV) analysis
- Churn prevention and customer retention strategies
04AI for Commercial Performance & Governance
- AI-augmented commercial and marketing dashboards
- Predictive analytics for commercial performance
- Real-time competitive intelligence
- AI governance for the commercial function
Learning Outcomes
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