Oxford Sport Business Executive Programme
The Business of Sport, Strategy, Sponsorship & Governance
An intensive executive programme for leaders and decision-makers seeking to develop a strategic vision of the global sport industry, building competencies to lead high-performing sports organisations, structure growth strategies, and integrate emerging technologies.
Programme Overview
The ETHSUN Sport Business Executive Bootcamp Oxford is designed for leaders and decision-makers seeking to develop a strategic vision of the global sport industry. The programme builds the competencies required to lead high-performing sports organisations, structure growth strategies, attract commercial partners, develop sustainable business models, unlock the value of sport assets, and integrate emerging technologies into the management of sports organisations. Drawing on international best practices in sports governance, commercial development and digital innovation, the programme culminates in a five-day Oxford executive immersion and certificate award ceremony.
Choose Your Format
Full online programme combined with 5 days of international in-person immersion, with certificate award on-site.
Cohort Calendar
Curriculum
01Sport Business Strategy
- Sport industry landscape and club management
- Monetisation models and media rights
- Federation governance and stakeholder management
- Growth strategy for sport organisations
02Sports Marketing, Sponsorship & Fan Engagement
- Sponsorship architecture and activation
- Rights negotiation and brand integration
- Fan engagement and digital strategies
- Sports marketing ROI
03Finance, Investment & Mega Sports Events
- Sport investment frameworks and club valuation
- Infrastructure finance and project financing
- Event economics and hosting strategy
- Emerging sport markets and opportunities
04Innovation, Leadership & Sports Governance
- International sports governance
- Leadership in sports organisations
- Dispute resolution and legal frameworks
- Sport for development and soft power
05AI & Digital Transformation in Sport Business
- AI in performance analytics and talent scouting
- Fan engagement and hyper-personalisation with AI
- AI-driven commercial and media strategy in sport
- Data monetisation and predictive analytics in sport organisations
Professional Dissertation
As a culminating requirement of this programme, each participant completes a Mémoire Professionnel de Fin de Formation, a professional dissertation that bridges academic rigour with real-world strategic application. The memoir is defended before a jury of academic and professional experts.
- Strategic Issue Identification, Define and contextualise a concrete strategic or managerial challenge drawn from your own organisation or sector.
- Literature Review & Conceptual Framework, Anchor your analysis in relevant academic literature and establish the theoretical foundations underpinning your recommendations.
- Analysis & Strategic Recommendations, Conduct a rigorous diagnosis and develop actionable, evidence-based recommendations adapted to your context.
- Defence Before a Jury, Present and defend your findings before a panel of academic faculty and industry professionals at the end of the programme.
Learning Outcomes
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