ETHSUN AI Application Programme — Sport Business & Performance
Artificial Intelligence for Sports Business and Performance
A 2-day sprint for sport business leaders leveraging AI for performance analytics, fan engagement, sports marketing, and commercial decision-making.
Programme Overview
The ETHSUN AI Application Programme — Sport Business & Performance brings together sport executives, federation leaders, and investors for a focused exploration of how AI is transforming the sports industry — from athlete performance analytics and fan engagement systems to AI-driven sports marketing and predictive commercial models. Participants develop an AI Sports Business Strategy.
Format & Cohorts
Upcoming sessions
Open enrolment — register at any time
Each participant leaves with a concrete, organisation-specific AI Sports Business Strategy — a practical AI action plan ready for immediate implementation.
Curriculum
01Sports Analytics with AI
- Player performance data analysis
- Match prediction and outcome modelling
- AI-driven player valuation tools
- Injury prevention and health analytics
02Fan Engagement Systems
- Personalised fan experience design
- Digital engagement platform strategy
- AI-driven content and broadcasting
- Social media sentiment analytics
03AI Sports Marketing
- Targeted sports advertising with AI
- Sponsorship valuation intelligence tools
- Broadcast and media analytics
- Fan behaviour and segmentation
04Predictive Sports Business Models
- Dynamic ticket pricing optimisation
- Merchandise demand forecasting
- Stadium operations and efficiency AI
- Revenue stream prediction models
Learning Outcomes
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