ETHSUN AI Application Programme, Sport Business & Performance
Artificial Intelligence for Sports Business and Performance
A 2-day AI Sprint designed for sport sector decision-makers seeking to integrate artificial intelligence into their organisation's strategy, governance and commercial development.
Programme Overview
This 2-day AI Sprint is designed for sport sector decision-makers seeking to integrate artificial intelligence into their organisation's strategy, governance and commercial development. Participants will discover how to leverage AI to enhance athletic performance, optimise talent management, strengthen sport marketing and generate new revenue streams. Through live demonstrations, international case studies and immediately actionable tools, this programme enables participants to identify the most relevant AI use cases to improve competitive performance and commercial growth in the sport industry.
Format & Cohorts
Upcoming sessions
Open enrolment, register at any time
Each participant leaves with a concrete, organisation-specific AI Sports Business Strategy, a practical AI action plan ready for immediate implementation.
Curriculum
01AI for Sports Performance
- Advanced performance analytics for athletes and teams
- Talent identification and development powered by AI
- Injury prevention and physical preparation optimisation
- Data-driven coaching and real-time decision support
02AI for Sport Business & Marketing
- Data-driven sport marketing and fan engagement strategies
- Sponsorship strategy optimisation through AI
- Fan experience personalisation and loyalty programmes
- Audience behaviour analysis and revenue monetisation
03AI for Sport Organisation Operations & Performance
- Operational optimisation for clubs and sporting events
- Revenue forecasting and predictive business models
- Intelligent management of sports infrastructure
- Executive dashboards and performance management systems
04AI, Innovation & Digital Transformation in Sport
- Digital transformation of sport organisations
- Sports data governance and AI ethics in sport
- Emerging technologies in sport (wearables, computer vision, IoT)
- AI strategy for governing bodies and international federations
Learning Outcomes
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