ETHSUN Chief Revenue Officer Programme
Revenue Growth Strategy for Commercial Leaders
A transformative programme for commercial leaders responsible for driving sustainable revenue growth, market expansion, and customer strategy in an era of digital disruption.
Programme Overview
The CRO Programme equips revenue leaders with a powerful toolkit for driving top-line growth in increasingly competitive markets. Participants explore growth strategy, pricing optimisation, pipeline management, and data-driven commercial intelligence, with a five-day executive immersion in Singapore.
Choose Your Format
Full online programme combined with 5 days of international in-person immersion, with certificate award on-site.
Cohort Calendar
Curriculum
01Growth Strategy
- Market expansion
- Portfolio strategy
- Go-to-market architecture
- Competitive positioning
02Strategic Pricing
- Value-based pricing
- Pricing psychology
- Subscription pricing
- Price-to-win strategies
03Revenue Operations
- Pipeline design
- Sales organisation design
- CRM strategy
- Sales enablement
04Data Analytics
- Predictive revenue modelling
- Customer segmentation
- Churn analysis
- AI in commercial strategy
05The AI-Augmented CRO
- AI-powered customer intelligence and pipeline management
- Dynamic pricing and AI-driven deal optimisation
- Generative AI tools for sales enablement
- Building an AI-enabled commercial organisation
Professional Dissertation
As a culminating requirement of this programme, each participant completes a Mémoire Professionnel de Fin de Formation, a professional dissertation that bridges academic rigour with real-world strategic application. The memoir is defended before a jury of academic and professional experts.
- Strategic Issue Identification, Define and contextualise a concrete strategic or managerial challenge drawn from your own organisation or sector.
- Literature Review & Conceptual Framework, Anchor your analysis in relevant academic literature and establish the theoretical foundations underpinning your recommendations.
- Analysis & Strategic Recommendations, Conduct a rigorous diagnosis and develop actionable, evidence-based recommendations adapted to your context.
- Defence Before a Jury, Present and defend your findings before a panel of academic faculty and industry professionals at the end of the programme.
Learning Outcomes
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