ETHSUN AI Application Programme — Tourism & Leisure Industry
Reinventing the Traveller Experience and Hospitality Performance through AI
A 2-day AI Sprint designed for tourism and leisure professionals who wish to embed artificial intelligence into their operations, revenue strategy and guest experience. Participants will learn to deploy AI tools to personalise stays at scale, optimise revenues through dynamic pricing, automate marketing and drive operational excellence.
Programme Overview
This 2-day AI Sprint is designed for tourism and leisure professionals who wish to embed artificial intelligence into their operations, revenue strategy and guest experience. Participants will learn how to deploy AI tools to personalise stays at scale, optimise revenues through dynamic pricing, automate marketing and drive operational excellence. Through international case studies drawn from hotels, travel agencies and leisure parks, and immediately operational tools, this programme equips tourism professionals with the skills to make AI a genuine driver of competitiveness, growth and service excellence.
Format & Cohorts
Upcoming sessions
Open enrolment — register at any time
Each participant leaves with a concrete, organisation-specific AI Action Plan for Tourism Operators — a practical AI action plan ready for immediate implementation.
Curriculum
01AI for Traveller Experience & Personalisation
- Mass personalisation of the guest experience through AI
- Intelligent recommendation systems for stays, activities and services
- Hotel chatbots and virtual assistants for 24/7 guest service
- Guest review and feedback analysis through natural language processing (NLP)
02AI for Revenue Management & Pricing Optimisation
- Dynamic pricing and AI-augmented yield management
- Demand forecasting and modelling of peak tourism activity
- Distribution channel optimisation and intelligent OTA management
- AI-driven maximisation of RevPAR, RevPAL and occupancy rates
03AI for Tourism Marketing & Communication
- Predictive marketing and targeting of high-potential traveller segments
- Automated tourism content generation through artificial intelligence
- Online reputation management and automated review responses
- Personalised digital campaigns across travel platforms and booking channels
04AI for Tourism Operations & Service Excellence
- Intelligent staff scheduling and service coordination through AI
- Smart hotel inventory management and procurement optimisation
- AI-driven F&B operations and guest service automation
- Predictive maintenance and intelligent facilities management
Learning Outcomes
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